Electronic commerce or e-commerce refers to a wide range of online business activities for products and services. It also pertains to “any form of business transaction in which the parties interact electronically rather than by physical exchanges or direct physical contact.”

E-commerce is usually associated with buying and selling over the Internet, or conducting any transaction involving the transfer of ownership or rights to use goods or services through a computer-mediated network

A beautiful ecommerce site captures your potential client’s attention and translates them into immediate customers.

Here are some key factors:

• Ease of navigation making the experience easy, enjoyable and convenient for the purchaser
• Site loading speed.
• Inventory management
• Building a mail list including buyers, site visitors who visited but didn’t buy anything
• Securing your site by using SSL certificates
• Updating regularly with new software relevant to your platform